Many statistics about the hospitality industry are very interesting while some are mind-blowing and confusing. However, marketers of Sathorn Hotel in Bangkok can learn a thing or two so that they will be more creative with online marketing strategies. The marketing technique you use today will make a big difference in the hotel’s future.
In 2016, about 31% booked through mobile; now online direct bookings rose to 49%. If the hotel website is not yet optimized for mobile, make it your priority this year. The world has gone mobile and it is no longer surprising if they use it for search and hotel booking. While waiting for the website to be designed to become mobile friendly, go to your website and check whether your navigation is simple and easy to use. Can a user easily find information like location, directions and images in the shortest time possible?
It cannot be denied that the closest competition of hotels is peer-to-peer accommodations like AirBnB. According to the results made by Phocuswright, in 2015, one third of US travellers booked for the non-traditional, home-based accommodation. Hotels can learn something from AirBnB which is improving to become more like hotels.
To beat the competition, hotels could create a marketing strategy that emphasizes the individual vacation experience that cannot be replicated by non-traditional accommodations. Instead of featuring guide book-endorsed restaurants in the website, the marketer can showcase authentic and unique adventures that a traveller can experience. Hotels can also provide travellers a glimpse on how locals live and the popular hotspots that they enjoy going to.
Hotels must always interact with users by being where their guests want them to be. Everyone likes text messaging. They want to have real conversations before and after their visit. There are hotels that allow their customers to complete their hotel reservations through messaging apps.
It is common for business travellers to bring their family during a business travel. When you book at Sathron Hotel in Bangkok, the family can enjoy some leisure time like sightseeing and shopping because the hotel is near the Skytrain and MTS Subway Station. Because it is in the centre of the city, it is very easy to enjoy some leisure time after a conference.