This is to share a design experience you’ll probably find interest no matter what type of business you are in. But first allow me to explain what illustrated maps and cartoon maps are for those who are unfamiliar with that.
Comparing to more formal design maps, illustration maps are just flat vector maps of a specific area. It is designed with colors, lines, curves, fonts and some graphics, almost like a blueprint, but are pleasant to the eye. You can surely explore one area without difficulty. This type of map can be designed by an illustrator or graphic designer.
On the other hand, cartoon maps are more casual and fun. It’s actually a child-friendly way to navigate a specific property. They usually use 3D illustrations and include few human figures and design elements. They can be illustrated on paper or by use of a graphic design software. Locations for cartoon maps include theme parks where most children and parents are to opt for this type of map. Cartoonist are involved in making these illustrated maps.
Last month, a designer was able to design the illustration map to include a guest welcoming folder for a luxury resort. This hotel owned a map with some technical lines making it hard to understand.
With the use of their blueprint, the designer added some features to make the map more interesting. There are now room numbers, food and beverage facilities, private areas, recreation, etc.
Even if the design was considered unfinished, the management chose to proceed with the printing process due to lack of time, but it had it edited once the hotel closed by summer season.
To conclude, the one piece styled material helped the front desk save more time and serve more clients better as the illustrated maps pointed out directly to the guest rooms. It made the Management and their staff organize better their work schedules and provide directions of the hotel amenities and facilities. This then made their clients happier. They also sent their map illustration to travel agencies to help them with their bookings. As a result, more travelers now come to book in their hotel.