When it comes to selling office furniture and handling commercial fitouts in Canberra and across the world, the market is very competitive. A company’s reputation can make so much difference when it comes to getting people to go for their brand and generating leads.
Of course, if you want to enter the market and have a memorable brand, you’ll need to engage in some key marketing efforts. In a crowded marketplace, you need to have a consistent message, and an ongoing marketing is the key to making sure that your furniture business stands out from the competition.
E-mail is useful
When it comes to setting yourself apart as a company that handles commercial fitouts in Canberra or anywhere else, e-mail marketing is great for creating brand awareness. The A&D community reacts well to project photos; so don’t be afraid to add project highlights and examples of your work when you’re campaigning via e-mail. Adding new project photos to your site and sharing them via email and social media is a great way to attract attention.
Culture is key
Office furniture is office furniture, businesses are businesses. So how do you set yourself apart? Culture. As in, the human, personal element of your business; the stories and people that help make your business what it is. These are worth sharing, worth including in your communications and marketing efforts. Apps like Facebook and Snapchat are great for sharing the personal side of your business; take advantage of them.
That team page works wonders
Continuing on the above point, the team page is important. It’s actually one of the most popular pages on a company’s site; probably because people work best with, you know, people. Human nature demands a face to trust. To that end, use the About Us or Team Page of your site to include bios, fun facts and professional photos of your team. On the last point, don’t skimp on the photos; no bar shots, cropped vacation photos or the like. Get a professional photographer and get the team photographed properly. If you can’t be bothered to get good images for a site, how could you be trusted to handle commercial fitouts in Canberra or other such projects?