Undoubtedly, you will spend a good amount of money for branded merchandise when you want to popularize your brand. To keep your advertising or marketing expenses within acceptable level, look for affordable items that you can use for promotions and at the same time, use effective branding strategies to ensure that your efforts will be productive. Here are some ideas.
Know your targets
Before you place your promo items order, take a look at the demographics of your prospects. When shopping for promo merchandise, think about who your prospects are. Consider their age range, their gender, economic standing or buying capacities, preferences and other vital aspects that affect your customers buying choices and product appreciation. This way, you will give away items that will be appreciated by your prospects.
Choose durable promo items
Since you are going to spend your budget on branded merchandise, you might as well spend it on items that are effective. Opt for promo merchandise that can effectively promote your product longer towels, tee shirts, caps, mugs and durable tote bags. By givingaway high quality items, there is a better chance for your targets to use your branded items in public which will expose your brand to more prospective customers.
Choose useful branding products
Giving out promo merchandise is more than just giving away items to your targets. You have to ensure that the items would be used and appreciated by the recipients. Otherwise, the branding efforts would be deemed a failure and it would be tantamount to wasting your money. Consider what interests your prospects. For instance, students or young professionals would surely appreciate a lanyard, pen or USB for a promo merchandise. If your prospects are parents or mothers, giving away wall clocks, umbrellas or coasters would be a great idea.
Carefully plan out your promotions
Giving away branded merchandise usually take a few weeks to months. This includes the conceptualization, placing ordersdown to actual giving away of products. Plan your promotional activities and come up with a timeline. Avoid rush orders for better product results. look for the right event or occasion to hand out your promo items.