Category Archives: Marketing

Block chain Technology Invades Logistics Market

Innovation has been far and few in the global freight market but this will soon come to an end because leading shipping companies are trying to create logistics platform running with block chain technology. This will benefit players such as white glove logistics and the consumers. With logistics solution provided by block chain, the efficiency of international shipping system will surely improve for the better. A number of projects involving block chain logistics are already being developed but there is no definite expectation as to how the logistics market will evolve.

In an industry estimate, as maximum of 20 per cent of all the fleets in the world that are carrying shipping containers can go off-grid at some point of the journey. As of now, there is no technology that is good enough to be use in tracking these shipping containers despite the fact that the number is quite high in the logistics system. This is only one of the many reasons why haulage infrastructure is suffering from inefficiency. Experts believe that the innovation provided by the block chain logistics can rectify this problem.

There are many top haulage companies that are currently developing logistics platforms with blockchain technology such as Maersk and IBM. The last time that an innovation as big as blockchain was developed was in the 60s when standardized shipping container was introduced. After the introduction, a uniform set of sizes was used in non-bulk haulage. This big change only impacted the forefront of the operation but the back office remains to be the same.

The role played by standardized containers in handling the physical goods will be the same role that block chain will have in the back office. Top shipping companies in the world has heard of the huge impact that block chain has therefore they are not missing this opportunity to create their own platforms.

FedEx is one of these companies developing their own system with blockchain as the foundation and white glove logistics might follow suit as the innovation gains more recognition. This system will make it possible for all customers and counterparties to have a centralized data center.

Brand Awareness: Importance And How To Measure It

Brand awareness is considered very important for business entities no matter what industry they come from. While this may be so, many do not understand that organizations need to know how to measure brand awareness. Some are not aware that knowing your leads for the past month can help you come up with better marketing strategies to help you boost your sales.

Why are experts putting so much emphasis on brand awareness in the first place? A brand includes your logo and other distinguishing marks that people see on your business. This is essential as people can tie your product or services to your brand. And with a brand in place, it makes it easier for you to promote your business. When you introduce new products, brand awareness will allow people to recognize this easily because of your logo or brand, which means that you no longer need to win their trust all over again. Your brand could already speak for the new product or service. For a saturated market, a brand can distinguish your business from other competitors. In short, is you do not have a brand in place, people are more likely to forget about your business, including the things that you have to offer. Brand awareness helps you strengthen your position in the market, propelling your business to further success.

Measuring brand awareness is important because this will help you stop efforts that do not work, while at the same time, pursue those that give you more leads. You can also rework these if needed, and instead of stopping these altogether, you may implement some changes based on the metrics of the marketing tool.

How to measure brand awareness? This would be different depending on the method used. For example, Facebook will let you see the number of engagements on posts. Advertising campaigns in this particular social media website will let you see conversions, web clicks, likes, and shares. When you have a website, Google Analytics will give you an idea if this is popular or not based on the number of visits. This tool will let you see clicks on pages, giving you an idea which products on your website people are checking out. Customer surveys will let you know if your business is viewed positively by people. If you do not have people responding to the surveys, it’s just an indication that you need to work on brand awareness.

Investing in brand awareness will always do your business good. Knowing how to measure brand awareness is even better because it helps you come up with better marketing solutions to increase brand recall.