Category Archives: Marketing

Using Digital Technology To Reach Emerging Customers

Technology has certainly changed the way that consumers access products and services. Before, a person has to physically visit a Bangkok hotel in Sukhumvit to book a room. Now, making reservations can be done from across the world with just a few clicks on the laptop or mobile phone. Half of the human race is literally using mobile technology.

Mobile technology has allowed people and businesses to connect easily. According to the International Finance Corporation, more than two billion low and middle-income individuals have access to mobile phones but they do not really use it for mobile banking. Digital technology is changing the way that people access financial services. Digital technology makes it easy and more cost effective for financial services to reach consumers.

In addition to reaching consumers more easily, digital technology helps in understanding the needs of consumers so that more tailored products can be offered at a cost they can afford. According to research made by World Health Organization, the biggest reason why people are reverting to poverty is the lack of insurance protection particularly for health and disability.

Thailand has a population of more than 70 million and insurance penetration remains low. Since market demand is increasing, Thailand’s Syn Mung Kong Insurance (SMK) is taking advantage of the opportunity by using technology to drive growth in the low customer base. SMK has shifted its focus to offering auto insurance online to generate customers who are new to the technology.

Demographics in emerging markets are currently changing. Emerging consumers are moving into the middle class who have increased purchasing power to be able to afford products and services. However, since companies have not targeted them, they remain under served. Given how large this demographic is, potential business volume is certainly significant. Through digital technology, reaching these consumers has never been easier.

There are many special offers for travellers who opt to book directly with Bangkok hotel in Sukhumvit website. If you will book 14 days in advance, you will enjoy 37% discount per night, free shuttle service to the BTS SkytrainPloenchit Station, discounts on food and drinks, spa treatments and laundry and in-room internet service.

Block chain Technology Invades Logistics Market

Innovation has been far and few in the global freight market but this will soon come to an end because leading shipping companies are trying to create logistics platform running with block chain technology. This will benefit players such as white glove logistics and the consumers. With logistics solution provided by block chain, the efficiency of international shipping system will surely improve for the better. A number of projects involving block chain logistics are already being developed but there is no definite expectation as to how the logistics market will evolve.

In an industry estimate, as maximum of 20 per cent of all the fleets in the world that are carrying shipping containers can go off-grid at some point of the journey. As of now, there is no technology that is good enough to be use in tracking these shipping containers despite the fact that the number is quite high in the logistics system. This is only one of the many reasons why haulage infrastructure is suffering from inefficiency. Experts believe that the innovation provided by the block chain logistics can rectify this problem.

There are many top haulage companies that are currently developing logistics platforms with blockchain technology such as Maersk and IBM. The last time that an innovation as big as blockchain was developed was in the 60s when standardized shipping container was introduced. After the introduction, a uniform set of sizes was used in non-bulk haulage. This big change only impacted the forefront of the operation but the back office remains to be the same.

The role played by standardized containers in handling the physical goods will be the same role that block chain will have in the back office. Top shipping companies in the world has heard of the huge impact that block chain has therefore they are not missing this opportunity to create their own platforms.

FedEx is one of these companies developing their own system with blockchain as the foundation and white glove logistics might follow suit as the innovation gains more recognition. This system will make it possible for all customers and counterparties to have a centralized data center.

Brand Awareness: Importance And How To Measure It

Brand awareness is considered very important for business entities no matter what industry they come from. While this may be so, many do not understand that organizations need to know how to measure brand awareness. Some are not aware that knowing your leads for the past month can help you come up with better marketing strategies to help you boost your sales.

Why are experts putting so much emphasis on brand awareness in the first place? A brand includes your logo and other distinguishing marks that people see on your business. This is essential as people can tie your product or services to your brand. And with a brand in place, it makes it easier for you to promote your business. When you introduce new products, brand awareness will allow people to recognize this easily because of your logo or brand, which means that you no longer need to win their trust all over again. Your brand could already speak for the new product or service. For a saturated market, a brand can distinguish your business from other competitors. In short, is you do not have a brand in place, people are more likely to forget about your business, including the things that you have to offer. Brand awareness helps you strengthen your position in the market, propelling your business to further success.

Measuring brand awareness is important because this will help you stop efforts that do not work, while at the same time, pursue those that give you more leads. You can also rework these if needed, and instead of stopping these altogether, you may implement some changes based on the metrics of the marketing tool.

How to measure brand awareness? This would be different depending on the method used. For example, Facebook will let you see the number of engagements on posts. Advertising campaigns in this particular social media website will let you see conversions, web clicks, likes, and shares. When you have a website, Google Analytics will give you an idea if this is popular or not based on the number of visits. This tool will let you see clicks on pages, giving you an idea which products on your website people are checking out. Customer surveys will let you know if your business is viewed positively by people. If you do not have people responding to the surveys, it’s just an indication that you need to work on brand awareness.

Investing in brand awareness will always do your business good. Knowing how to measure brand awareness is even better because it helps you come up with better marketing solutions to increase brand recall.