You probably have heard that it is important to have a strategic design for your website. Perhaps you might wonder how to implement such strategic design. Here are the steps to follow in implementing these.
- Clearly establish your goals. This is the first thing that you need to work out before you start to design your website. You have to know what the goals of your organization are. Likewise you need to know what you are trying to achieve with the new web design. What is the main purpose of your website? Ask you manager or client what those are. If you are not sure then you should have this cleared out first for you to proceed to the next phase.
- Know your audience. Your target market will play a great role in how you will design your website, on how it should function and look. There are plenty of demographics that will influence the kind of design that you will implement like age, gender, technical competency and profession. A serious business journal should be designed differently from a gaming website for the younger audience. The usability should play a much bigger role for less technical savvy and older audiences. The general aesthetic of your website should determine smaller details like the sizes of fonts in order to make sure that you will be able to relay your information clearly to your target audience. There are plenty of business websites that failed and this is no exception to Disney. In one of their websites before, the web design and layout did not offer something entertaining and catchy to the eyes of the kids who are their main target. The content was not wrapped with fun, colorful interfaces and interactive elements. The owners then decided to scrap the website and redesign it.
- Determine the image of your brand that you want to portray to the public. A lot of web designers get a little inspired by the latest trends and then implement these immediately without contemplating if it is the right image that the company should convey. You can ask the guidance of masters at http://www.perth-web-design.com.au/perth-web-design-services/web-design/.