Category Archives: Online Reviews

Cost Effective Solutions To Encourage Customer Reviews

There is a general understanding that customer reviews are very important to businesses. In an industry such as digital marketing services, the lack of reviews or the presence of unfavorable reviews can be detrimental. When consumers search for a business, they expect a number of reviews including star ratings.

However, the problem of most small businesses particularly those working on a tight budget is how to generate more reviews. A cost-effective option is an email marketing campaign that will encourage customers to write a review. An email template can be created with a highly visible and easy-to-understand link to a landing page where the customer can review the business.

Another option is third-party review sites that are industry-specific and where businesses can claim a listing. The sites gather customer feedback on their platform that search engines can detect. When people see the positive feedback on the third-party review site, they become curious about the brand and its offerings.

By proactively asking customers for reviews, a business can direct them to leave their feedback on the website or social media accounts. When search engines see the recent reviews, they will know that the website is active and regularly updated. This will boost the site’s search engine rankings and increase traffic from online users.

A digital marketing agency knows that when people read the king kong marketing agency review from past clients, they will be encouraged to visit the website. Reviews may contain a sentence or two but they are very powerful in establishing trust and proving credibility.

Reasons Why Your Business Needs SEO

Search engine optimization is important for making sure the brand is found and seen online, but to say that’s all it does isn’t doing it justice.

For those looking to understand SEO, here are a few reasons why SEO is so useful and needed.

Organic search is one of the best sources of traffic

Organic search, as the name implies, is when people look stuff up without being affected by ads. It’s a huge part of most business site’s performance, and user engagement. Google is, of course, the biggest name when it comes to search engines, and its rules generally take centre stage.

Regardless, being visible and trusted by search engines, especially Google, is good for a brand as it ensures they’re visible. That can only really happen with good SEO and a high-quality site.

Trust and credibility

The goal of any SEO is to create a site that provides users with a clean, effective experience and is easy to search for due to being established as a trustworthy and credible brand.

Authority comes from good behaviour with users, optimized page elements and content, as well as tested and quality links and the like. Of course, it takes a bit of time, effort, and valuable and quality offerings to be a trusted brand, but the results speak for themselves, really.

User experience

As mentioned before, good SEO involves ensuring that users have a good experience on a site. If you want a good king kong SEO review, you’re going to need to ensure that users find dealing with your site as a positive thing.

By ensuring that users have a good experience on your site, you ensure that you’re easy to find for search engines, while also making sure that users find the things that they want/need from you.

Technological Developments Greatly Affecting Online Advertising

Online advertising is a rapidly changing field, as noted by King Kong Sabri Suby or anyone else on the field. This is due to its nature as a technologically-heavy field. With all the new developments that are popping up, the field is in constant flux. Here’s a look at a few things worth keeping note of.

AI

Artificial intelligence (AI) has been seen as a bit of a buzzword, something that isn’t pertinent to most advertising clients. But tech giants like Microsoft have been looking at the AI-Advertising train.

According to Microsoft’s research, improving the accuracy of CTR estimation in sponsored ads with the use of AI will be huge for the market, with an increase of just 0.1% supposedly amounting to additional hundreds of millions of revenue.

Google, Amazon, Alibaba, and others have been working on bringing AI and big data together, as they believe that there’s too much data in the field to be converted into revenue-generating insight.

Connected TV

CTV is any TV that has internet capability; smart TVs, Apple TV and Roku, and even gaming consoles. Ad-skipping technology is getting stronger annually, but CTV provides them with a medium. In 2019, about 60% of households in the US have a CTV, with use growing annually.

While the lack of effective measures for measuring audience size and makeup, cookies, and device IDs is holding back this particular medium, it still has potential due to being relatively untapped and rapidly growing.

Programmatic

A different take from the others, in that it’s more about implementation than AI use. Programmatic technology is when someone like King Kong Sabri Suby uses software to purchase digital ads rather than the traditional process. This, in turn, cuts down on overhead and the associated fees.

Programmatic software is versatile, allowing for real-time-bidding as well as guaranteed ad impressions ahead of time. Accenture reports that buyers and sellers use 17% of their inventory, on average, for programmatic, but it’s expected to double by 2022.

 

Survey Finds That Arizonans Are Most Likely To Leave Negative Reviews

With more and more people shopping online for the things that they want and need, online reviews like king kong agency reviews are more powerful than ever.

To that end, RealBusinessSavings.com conducted a survey of 5,500 people in order to figure out where in the US negative reviews are the most common, and how businesses respond to them.

The survey found that, on average, 31% of US shoppers leave online reviews to put up negative reviews if they receive a poor product or service, with Arizonans being the most likely to do so, with a 37% state average. Floridians, meanwhile, are the ones business owners watch out for the most, as 42% of the respondents in the state stated that they regularly drop negative reviews.

Anything sold between a business and a customer can be criticized, especially if the promised standards set for it aren’t met. However, not all bad king kong agency reviews are reliable, as some might be from trolls, or from rival businesses.

23% of business owners stated that they’re afraid of a negative review, with only 36.6% saying that they’re willing to ignore negative reviews, but a lot of them do investigate the situation that led to a negative review in the first place.

Only about 21% take negative reviews personally, suggesting that business is for the thick skinned, but 23% admitted to thinking that some negative reviews are from rival businesses. For the figures that can be improved, only 24% of the respondents admitted to taking the time to respond to reviews, both positive and negative ones.

 

How To Determine Fake Reviews On Amazon

Consumers generally seek validation for their decisions through personal opinions that customers post online. However, in most cases, reviews like the king advertising review are used as powerful marketing tools to generate trust and brand awareness. People are usually sceptical of advertisements and they prefer organic reviews based on personal experiences with a brand.

According to a recent survey of 1,000 shoppers in the USA who plan to buy tech products on Amazon Prime Day, 16% were confident that they can easily spot fake Amazon product reviews. At least 78% of the shoppers surveyed said that Amazon product reviews are critical in their purchase decisions.

Meanwhile, PCMag suggests a more comprehensive search of reviews across multiple categories before making a purchase. At least 2,000 tech products are introduced every year and there are experts who know the market inside and out.

If you will check Amazon product reviews, you will notice overly positive and overly negative reviews without any details. Be extra careful of brief 5-star and 1-star reviews particularly those that were posted on the same day. A Verified Purchase label was added by Amazon to accompany legitimate product reviews to discourage posting of fake reviews. The label means that Amazon confirms that the reviewer has actually purchased a product before posting feedback.

A good suggestion for consumers is to read an authentic king kong advertising review from legitimate review sites before deciding to work with the digital agency. The reviews are usually organic and based on their personal experiences with the brand.

 

Online Reviews Are Important To A Brand

Easy access to the internet has changed how people live their lives. Shopping is no exception. These days, it’s extremely rare to find someone who shops without looking through a couple of online reviews; king kong agency reviews, and the like. As such, they’re more important to a brand than ever before.

There are many, many reasons to want to have online reviews: these are just a few.

Reviews are a line to customers

Customer communication is key for establishing brand trust and building a loyal fan base. By responding to reviews, a brand makes its customers feel like their opinions and ideas matter. Positive reviews should be reinforced with thanks and/or promos, negative ones should be addressed in the proper manner.

Reviews build trust

An organization, brand, or business can gain a lot of credibility from positive reviews. The sweet spot is around 4 on a 5-point scale, as better average ratings and reviews lead to more people trusting them, and, in turn, significantly more views converted into traffic and sales. That little decimal in those king kong agency reviews matters; they matter a lot.

Reviews make a brand more visible

Customer reviews help bump up SEO, as search engines are all about what’s original and fresh. They provide a steady stream of content that engines prioritize when choosing what to display on front pages, on top of giving something for people to discuss and mull over.

Reviews provide social proof. Social proof encourages purchases

People are, by nature, social creatures. In terms of shopping, that means that more people are inclined towards a product or service if they see others think good of it. That means that online reviews, a huge source of social proof, is incredibly powerful at driving sales.

COVID-19 Leads To Shift To Digital Ads

Research from the Australian Association of National Advertisers (AANA) and IPSOS had some good news for people like king kong sabri suby; those working in digital advertising.

According to the research, the pandemic has caused a shift towards online advertising, which will continue and accelerate as the economy adapts. Naturally, customer confidence has changed due to Aussies being less mobile. In turn, the research expects that Aussie businesses will respond by turning to online advertisements to reach their customers, over traditional, meaning that digital ads, and figures like king kong sabri suby, will be more important than ever.

The AANA and IPSO research surveyed 442 businesses of different scales, and compiled the data to see how they were advertising in the wake of the COVID-19 pandemic. Notably, the data shows that half of marketers are waiting for things to get better before fully committing their budgets.

Of those surveyed, 68% of the small scale businesses (SMB) and 87% of the large scale (LMB) ones still had funds set aside for marketing projects, with most saying that the money will be used depending on when things go back to normal and regular work patters resume.

Data notes that the first half of 2020 hit business revenue hard across the board, with 85% of SMBs, and 76% of LMBs reporting an average decrease in revenue of 42% and 27%, respectively. These numbers are compared to 2019’s figures. SMBs got the short end of the stick, being more likely to close or temporarily shut down as a result of the pandemic.

However, the smaller businesses that remained opened noted fewer changes in their business operations, at 28%, compared to the 11% of larger businesses.