There is a general understanding that customer reviews are very important to businesses. In an industry such as digital marketing services, the lack of reviews or the presence of unfavorable reviews can be detrimental. When consumers search for a business, they expect a number of reviews including star ratings.
However, the problem of most small businesses particularly those working on a tight budget is how to generate more reviews. A cost-effective option is an email marketing campaign that will encourage customers to write a review. An email template can be created with a highly visible and easy-to-understand link to a landing page where the customer can review the business.
Another option is third-party review sites that are industry-specific and where businesses can claim a listing. The sites gather customer feedback on their platform that search engines can detect. When people see the positive feedback on the third-party review site, they become curious about the brand and its offerings.
By proactively asking customers for reviews, a business can direct them to leave their feedback on the website or social media accounts. When search engines see the recent reviews, they will know that the website is active and regularly updated. This will boost the site’s search engine rankings and increase traffic from online users.
A digital marketing agency knows that when people read the king kong marketing agency review from past clients, they will be encouraged to visit the website. Reviews may contain a sentence or two but they are very powerful in establishing trust and proving credibility.