Technology is something that constantly develops and one that we cannot stop. This is important for us in order to move on and reach our highest potentials as human being. The application of technology is limitless and it plays an important role in modern web design. There are a lot of things to look forward to but majority of these changes are dues to technology evolving.
Let us take for example the chat interface. It was introduced in web design with the expectation that customer behaviour will change along with it. Communication technology has evolved so much that we are now accustomed to communicating with other people through the use of various devices and mediums. From the traditional typewriter, we have moved on to use telephones and then text messaging comes into the picture. The latest trend in communication is instant messaging. There are now a number of messenger apps used all over the world such as Viber, WhatsApp, Facebook Messenger and many others. With the popularity of these messenger applications, businesses are thinking of changing the user interface they are using. Chat interface is now slowly gaining popularity as they have realized that they are able to combine e-commerce with customer service and social media networking.
Machine learning is now starting to take off because of the introduction of open source programs. Eventually, it is foreseen that machine learning will eventually develop into the backbone of the digital era. Machine learning has a lot of uses – it can learn how humans talk and it can even learn how to layout a certain website. Through machine learning, each website may be catered to each customer personally from the language up to the layout used.
User experience will eventually be replaced with customer experience. Everything being developed nowadays, from websites to applications, should not be separated from the whole customer experience. Designers should be able to see the bigger picture by developing something that will provide a lifetime of value for customers. As a website design agency does, every digital tool should be used in a way that will improve the customer experience.