Online reviews have basically bridged the gap between word-of-mouth advertising and the internet, providing customers a way to recommend businesses, products, and services that they like to other customers. They’re quite useful for everyone involved; businesses, marketers, and customers alike, so it’s no surprise they are popular. If you’re still doubting, here are a few more reasons why online reviews are important.
Understand your customers
First is to consider the customers. People leave online reviews because they have an opinion of your business. You can use this feedback to see what your customers like and dislike about your offerings; what you can lean on, and what needs fixing and improving.
Give customers a voice
Considering how people see their time as precious, it says a lot about someone that leaves behind a review. A review gives your customers a voice, fosters loyalty, and opens a channel for communicating with them. Just don’t forget to respond to feedback, and address their concerns.
Credibility and social proof
People are social creatures; we put a lot of stock into what others say and think. Much like how we ask for recommendations from friends and family, review sites provide people recommendations from other customers.
See, with how much importance people put into reviews, it’s no surprise they can lead to ‘David vs. Goliath’ situations where smaller businesses manage to compete with more established competition by leveraging their good reviews. Reviews are about the customers and their experience, taking away things like discounts and pricing.
Marketing can be expensive and doesn’t always work out. The good thing about king kong advertising reviews and other reviews is that they’re effectively your satisfied customers telling others how good your product, service, and/or business is. They’re effectively promoting your brand for you.