Category Archives: Web Design

Consumers Are Not Easily Convinced By 5-Star Reviews

According to Trustpilot report, the average UK consumer has wasted £63 on purchases resulting from unreliable reviews in 2019. In the UK, at least 90% of consumers look at reviews before making a purchasing decision. Respondents cite positive reviews as the key that drives purchases, second only to the reliability of the product or service.

In terms of trustworthiness, word-of-mouth recommendations from family and friends are ranked first while customer reviews are ranked second. However, Trustpilot report also reveals that consumers nowadays are aware of the prevalence of fake reviews. Consumers tend to make purchase decisions based on perceived authenticity instead of the perfect 5-star review.

Consumer attitude towards authenticity has become more sceptical. As a result, 62% of the respondents say that they prefer to buy from a company that has made a small mistake but responded quickly to address the concern. The same number of UK respondents admitted that they are not easily convinced by 5-star reviews. They prefer to make additional research on the brand before making a purchase decision.

Meanwhile, global ecommerce is expected to grow to a whopping $5.9 trillion by 2023. Digital wallet payments are becoming the standard norm for online shopping and daily in-store purchases. In 2019, at least 22% of transactions in brick and mortar stores were completed using mobile or digital wallets.

The fasted growing payment preference for the next 5 years will be the “buy now, pay later” scheme. This means that brands must offer this payment method and digital wallets to keep up with the competition. Currently, Europe, Middle East and Africa (EMEA region) are leading the way in “buy now, pay later” schemes with at least 5.8 % of all ecommerce purchases. It is interesting to note that North America trails behind at 1%; however, it is expected that North America will adopt the payment scheme over the coming years.

Consumers are not the only ones reading reviews; even job seekers consult review sites to get an idea on how companies treat their employees. One example is kingkong.com.au review that was posted by both current and former employees. They consider the digital agency as a great company with many opportunities for growth.

Importance Of Risk Management For Technology Start-Ups

Cairns is one of the most popular tourist destinations in Australia because of its favorable climate and easy access to the Northern Beaches, Great Barrier Reef and the nearby tropical rain forest. Travel is efficient and convenient through available transport from Cairns Airport to Cairns Northern Beaches that can be booked online. There are Cairns Airport shuttle services that run every day as well as local shuttle services.

Risk-taking is the culture of some technology start-ups like Uber, Airbnb and PayPal. Until recently, industries have established methods for production, sales and distribution. However, technology start-ups introduced unique and untested products and services that disrupted most industries.

Technology firms understand the risks in being able to succeed long term. They are smart enough to understand the risks that they have to face, which of the risks can be mitigated and what risks to avoid. Risk management is always part of the strategy of nearly every company that depends on technology. There are advantages to technology but there are risks from representational to cyber to regulatory and privacy.

According to Laura Langone, head of insurance operations of short term rental giant Airbnb, risk is definitely at the forefront of their operations. There are cyber threats that are critical to their reputation. There is data and compliance to data requirements that must be seriously considered.

Risk managers must understand technology risks and how to offset, transfer and manage the risks. Airbnb attracts hosts to their platform by making sure that they will be protected by insurance from any liabilities arising or damages to the property. Hosts become more comfortable because of the coverage for short term rentals. Risk managers must be able to communicate with other professionals and organizations in mitigating risks.

The use of technology has allowed companies to become more efficient in improving their business processes. Companies gain better insight through the use of data that allows them to understand their customers. Data allows companies to offer goods and deliver services in a timely manner. However, data can be compromised when exposed to cyber fraud, misapplication or misappropriation. This is where the importance of risk management comes in.

List Of Guidelines For Organizing Conferences

Organizing conferences is different from organizing other events. Conferences are large scale events that require extensive planning and organization. Organizing a conference usually takes more than a year of advance planning to make sure that it is successful. Here are a few guidelines that help you in proper planning.

Start with the basics

Reputed events and conference management services firms advise clients to start with the basics like the date and time of the conference, purpose of the event, location, approximate number of attendees and so on.

Chart out a plan

Identify the different elements that are required for organizing the conference. These elements can include selection of venue, accommodation facilities, opening ceremony, registration for speakers, exhibitors and participants, travel and transportation arrangements, food and beverages, program of events etc. Include as many elements as possible in the list so that you do not miss out anything important.

Arrange the to-do list in order of importance

Once you have a list of all the essential elements for conducting the conference, arrange them in order of importance. Delegate the different tasks to team members and check all the completed tasks.

Select the venue

Once the date and time of the conference are fixed, start with the selection of venue. The venue should be easily accessible, should have all the facilities and amenities required to host the conference, should have the capacity to host all the participants comfortably and must be suitable for the purpose of the conference.

Attendee registration

Plan the attendee registration process. How the attendees should register for the conference, how to confirm their participation, how to distribute name tags and badges for the participants are some of the important aspects in the process.

Exhibition areas and exhibitors

Large scale conferences have exhibition areas for sponsors and vendors to promote their products and services. Exhibition areas can help the conference organizers to earn revenue by renting the space. If your conference has an exhibition hall, plan the details like registration of exhibitors, how to allot space, distribution of name tags and badges etc.

Plan the other details

Once the major details like the venue, attendee registration and exhibitor registration are handled, plan the other details like contacting and finalizing the keynote speakers, finalizing the caterers and other vendors for organizing the conference.

If the whole process is overwhelming, hire the services of reputed event management companies which provide conference management services to ensure that your conference is well organized and successful.