COVID-19 Leads To Shift To Digital Ads

Research from the Australian Association of National Advertisers (AANA) and IPSOS had some good news for people like king kong sabri suby; those working in digital advertising.

According to the research, the pandemic has caused a shift towards online advertising, which will continue and accelerate as the economy adapts. Naturally, customer confidence has changed due to Aussies being less mobile. In turn, the research expects that Aussie businesses will respond by turning to online advertisements to reach their customers, over traditional, meaning that digital ads, and figures like king kong sabri suby, will be more important than ever.

The AANA and IPSO research surveyed 442 businesses of different scales, and compiled the data to see how they were advertising in the wake of the COVID-19 pandemic. Notably, the data shows that half of marketers are waiting for things to get better before fully committing their budgets.

Of those surveyed, 68% of the small scale businesses (SMB) and 87% of the large scale (LMB) ones still had funds set aside for marketing projects, with most saying that the money will be used depending on when things go back to normal and regular work patters resume.

Data notes that the first half of 2020 hit business revenue hard across the board, with 85% of SMBs, and 76% of LMBs reporting an average decrease in revenue of 42% and 27%, respectively. These numbers are compared to 2019’s figures. SMBs got the short end of the stick, being more likely to close or temporarily shut down as a result of the pandemic.

However, the smaller businesses that remained opened noted fewer changes in their business operations, at 28%, compared to the 11% of larger businesses.