How Salons Are Impacted By Modern Tech
Competition is present in every business regardless of the industry. The same goes for salons like Bondi Hair because they will get left behind if they are not changing along with the time. There are many available technologies in the market but the list below tackles the ones that are used by hair and beauty salons all over the globe.
- Software management is used by almost all businesses in order to manage their day-to-day operation. Do not be surprised to hear that there are even programs that were designed for salons specifically. There are programs that can handle accounting, inventory, payroll, scheduling, financial reports and even CRM or also known as customer relationship management.
- Social media marketing is quite the buzz right now because it could bring the business from the bottom to the top in as fast as a few hours. This is currently the most effective and cheapest marketing options for businesses. Marketing experts said that it is effective in luring customers in because the channel can be interactive.
- There are customers that are afraid to take the risk unless they know what the end result will look like. This is where virtual imaging comes in. A customer can sport a short bob with the help of a camera. From then, they can decide if the haircut has possibilities. The same goes with hair color. They can try bold colors using a virtual imaging and not regret it later on because they have seen what they will look like beforehand.
- There are modern machines that are now employed by modern salons. For instance, a hairstyle expert salon, Bondi Hair, uses modern technology to treat their clients’ hair. Hair appliances have modern features such as one that eliminate hair static and make the frizz go away with the use of active ion. There are also modern products that boasts modern technology the likes of nanotechnology. Hair dryer will no longer be necessary with heat adaptation on the products used which makes it possible to color the hair at room temperature.