Online Reviews Are Important To A Brand

Easy access to the internet has changed how people live their lives. Shopping is no exception. These days, it’s extremely rare to find someone who shops without looking through a couple of online reviews; king kong agency reviews, and the like. As such, they’re more important to a brand than ever before.

There are many, many reasons to want to have online reviews: these are just a few.

Reviews are a line to customers

Customer communication is key for establishing brand trust and building a loyal fan base. By responding to reviews, a brand makes its customers feel like their opinions and ideas matter. Positive reviews should be reinforced with thanks and/or promos, negative ones should be addressed in the proper manner.

Reviews build trust

An organization, brand, or business can gain a lot of credibility from positive reviews. The sweet spot is around 4 on a 5-point scale, as better average ratings and reviews lead to more people trusting them, and, in turn, significantly more views converted into traffic and sales. That little decimal in those king kong agency reviews matters; they matter a lot.

Reviews make a brand more visible

Customer reviews help bump up SEO, as search engines are all about what’s original and fresh. They provide a steady stream of content that engines prioritize when choosing what to display on front pages, on top of giving something for people to discuss and mull over.

Reviews provide social proof. Social proof encourages purchases

People are, by nature, social creatures. In terms of shopping, that means that more people are inclined towards a product or service if they see others think good of it. That means that online reviews, a huge source of social proof, is incredibly powerful at driving sales.