Projection Mapping As An Ideal Technology Tool For Event Planners

One of the solutions that event planners use to address the heightened expectations of attendees is to hold the event outdoors and work with event marquee hire on the Gold Coast that can provide high quality audio and visual tools. Equipment is available for professional presentations including a diverse range of furniture.

Event planners are embracing innovative event management tools with good reason. According to studies, the adoption of event technology has the potential to increase attendance by 20%, increase productivity by 27% and minimize costs by at least 30%. There is software tailored to every piece of an event cycle.

One technology tool that event planners can use to create an augmented reality experience is projection mapping. Projectors that cast images on flat screens are widely used in events but projection mapping can light up any surface into 3D interactive displays. The surface can be the usual structures or buildings. The technology is flexible enough to create truly innovative displays for both conferences and concerts.

Many event venues provide visual and audio equipment but unfortunately, they do not offer creative solutions for space customization. Altering space is usually a big problem for event planners but with projection mapping, they can create unique experiences for the attendees without the need to transform the space.

A non-white and non-flat surface can be efficiently transformed into a canvas for a marketing promotion, art video or decoration. Projection mapping backgrounds can be a world renowned building, a luxury car or a dance performance.

An ideal example is the Sydney Opera House that was used for the trending event technology to capture the interest of attendees in an outdoor gathering. Jorn Utzon, an artist successfully gave the iconic building a human expression to create an immediate and shocking evolution.

The objective of event planners is to make an event standout and make a high impact statement without a high cost of commitment. Customizable vinyl branding can be easily arranged by event marquee hire on the Gold Coast so that the brand can be promoted on a budget. Safety is guaranteed by the high quality marine grade stainless steel tension cables that will keep the marquee secure and upright.