The Key Role of Social Media in the Hospitality Industry

Customer expectations have changed dramatically and the ホテルプーケット – has to gain online presence to be searchable through the internet. According to results of a survey that was commissioned by UK furniture maker Knightsbridge, it was revealed that a strong online and social media presence helps a hotel in attracting millennial’s.

The study polled one thousand 18 to 34-year old that have booked hotels in the last two years. It was revealed that 80% of millennials found their hotel through Google search. More than 50% will not make reservations if they experience some difficulty in using the hotel website. Present day consumers are impatient and will postpone booking if the website is not instantly available online.

Social media presence is very important to millennials. According to the results of the survey, at least 73% check the social media feed of a hotel before booking while 33% will not book if the hotel does not have social media presence. The power of social media as a communication tool was also highlighted particularly since majority of guests share the image of the hotel including the pool, bar, bedroom and restaurant in their social media posts. People who see the posts from someone they follow are encouraged to book a room.

Technology is one of the major elements that guests look for in a hotel. 70% will more likely book if the hotel has keyless entry, mobile payments, smart TV’s with Netflix and powerful Wi-Fi. However, hoteliers must not forget to create a well-thought out design scheme if they want to generate a loyal following.

For hotel guests, an impressive hotel design is a priority. They want to share their images with the hotel and its environment as the background. Hoteliers must create an environment that is perfect for the Instagram shot because millennials usually participate in travel blogging.

The best tropical ホテルプーケット – can be experienced when you visit Patong. Everything is Instagrammable from the beautiful coastline of Phuket to the hotel’s spacious pool area and spa. The convenient location of the hotel is also an ideal choice for those who want to make shopping trips or experience the culture of Thailand.