Category Archives: Customer Reviews

Increase Your Reviews To Grow Your Business

Consumer behavior has changed; reviews have become an accurate source of information about products and services instead of advertisements. Reviews have become a powerful tool that builds trust on a brand, a trust that can measured through web traffic, sales and revenue.

How reviews can propel business growth

  • Reviews provide an opportunity for customers to share their personal experience with a brand and what they love about the product or service. A good number of favorable reviews convey to consumers that it is safe to do business with a company.
  • Reviews, ratings and testimonials can turn hard-earned trust into measurable ROI. Consumers will actually click, drive more traffic and convert more visitors into buyers.
  • Reviews are valuable content from customers. It reveals their thoughts and experiences to attract new customers. Businesses earn customer loyalty and influence others to share their feedback.
  • Reviews on third-party platforms can be collected to build a digital footprint outside the website. Actions taken outside the website can impact on search engine rankings.
  • Reviews are authoritative sources for answers to queries. Search engines want to connect to authorities.
  • When someone searches for a brand, they are likely to find the reviews on third-party websites and social media. Your brand’s presence will put the site on top of the search engine results

One of the competitive advantages of a digital marketing agency is the number of king kong advertising reviews it receives from clients. The ratings and reviews are proof that the company delivers the best experience to users. In most cases, the digital team exceeds the expectations of clients.

McAfee Report Notes How Aussies Take Note Of Travel Precautions, But Lack In Digital Safety

McAfee recently released a study, 2021 Consumer Security Mindset: Travel Edition, which noted an oddity in Aussie’s behaviours with regard to digital safety. The study noted how Aussies were taking personal protection and travel safety precautions seriously as travel restrictions are slowly being lifted, but are more lax with regards to digital safety.

According to the data:

  • 72% of Aussies have plans for leisure travel in 2021, with 12% going for international travel
  • 54% of respondents’ travel preferences changed as a result of the COVID-19 pandemic
  • The most preferred accommodations at 46%, followed by staying with family or friends, at 34%

On the flip side, the survey’s numbers for digital safety are as follows:

  • 71% of Aussies connect to devices when staying at a house that isn’t theirs, which opens devices to digital security problems
  • While 65% of Aussies state that they’re more connected digitally since the pandemic and the lockdowns, only about half have implemented tighter digital security
  • Only 48% check if a network is secure before they connect to it, and 45% state that they don’t implement the same security measures they have at home when they travel
  • Of the 46% that prefer hotels, only 29% are aware of the higher risk when connecting to hotel Wi-Fi
  • 43% admit to connecting their devices to public Wi-Fi, in spite of 67% of the respondents saying that they think Wi-Fi networks are the most vulnerable

McAfee Senior Vice President of Consumer Marketing Judith Bitterli says that, with travel back an as option for people, people need to remember the importance of digital security and wellness, especially outside the house. Greater online connectivity has made it easier to access things like king kong marketing agency review and the like, but it has also increased the danger from cybersecurity threats.

Cost Effective Solutions To Encourage Customer Reviews

There is a general understanding that customer reviews are very important to businesses. In an industry such as digital marketing services, the lack of reviews or the presence of unfavorable reviews can be detrimental. When consumers search for a business, they expect a number of reviews including star ratings.

However, the problem of most small businesses particularly those working on a tight budget is how to generate more reviews. A cost-effective option is an email marketing campaign that will encourage customers to write a review. An email template can be created with a highly visible and easy-to-understand link to a landing page where the customer can review the business.

Another option is third-party review sites that are industry-specific and where businesses can claim a listing. The sites gather customer feedback on their platform that search engines can detect. When people see the positive feedback on the third-party review site, they become curious about the brand and its offerings.

By proactively asking customers for reviews, a business can direct them to leave their feedback on the website or social media accounts. When search engines see the recent reviews, they will know that the website is active and regularly updated. This will boost the site’s search engine rankings and increase traffic from online users.

A digital marketing agency knows that when people read the king kong marketing agency review from past clients, they will be encouraged to visit the website. Reviews may contain a sentence or two but they are very powerful in establishing trust and proving credibility.

Reasons Why Your Business Needs SEO

Search engine optimization is important for making sure the brand is found and seen online, but to say that’s all it does isn’t doing it justice.

For those looking to understand SEO, here are a few reasons why SEO is so useful and needed.

Organic search is one of the best sources of traffic

Organic search, as the name implies, is when people look stuff up without being affected by ads. It’s a huge part of most business site’s performance, and user engagement. Google is, of course, the biggest name when it comes to search engines, and its rules generally take centre stage.

Regardless, being visible and trusted by search engines, especially Google, is good for a brand as it ensures they’re visible. That can only really happen with good SEO and a high-quality site.

Trust and credibility

The goal of any SEO is to create a site that provides users with a clean, effective experience and is easy to search for due to being established as a trustworthy and credible brand.

Authority comes from good behaviour with users, optimized page elements and content, as well as tested and quality links and the like. Of course, it takes a bit of time, effort, and valuable and quality offerings to be a trusted brand, but the results speak for themselves, really.

User experience

As mentioned before, good SEO involves ensuring that users have a good experience on a site. If you want a good king kong SEO review, you’re going to need to ensure that users find dealing with your site as a positive thing.

By ensuring that users have a good experience on your site, you ensure that you’re easy to find for search engines, while also making sure that users find the things that they want/need from you.

Why Customer Reviews Are Important

Online reviews have basically bridged the gap between word-of-mouth advertising and the internet, providing customers a way to recommend businesses, products, and services that they like to other customers. They’re quite useful for everyone involved; businesses, marketers, and customers alike, so it’s no surprise they are popular. If you’re still doubting, here are a few more reasons why online reviews are important.

Understand your customers

First is to consider the customers. People leave online reviews because they have an opinion of your business. You can use this feedback to see what your customers like and dislike about your offerings; what you can lean on, and what needs fixing and improving.

Give customers a voice

Considering how people see their time as precious, it says a lot about someone that leaves behind a review. A review gives your customers a voice, fosters loyalty, and opens a channel for communicating with them. Just don’t forget to respond to feedback, and address their concerns.

Credibility and social proof

People are social creatures; we put a lot of stock into what others say and think. Much like how we ask for recommendations from friends and family, review sites provide people recommendations from other customers.

Save margins

See, with how much importance people put into reviews, it’s no surprise they can lead to ‘David vs. Goliath’ situations where smaller businesses manage to compete with more established competition by leveraging their good reviews. Reviews are about the customers and their experience, taking away things like discounts and pricing.

Free marketing

Marketing can be expensive and doesn’t always work out. The good thing about king kong advertising reviews and other reviews is that they’re effectively your satisfied customers telling others how good your product, service, and/or business is. They’re effectively promoting your brand for you.