Customer reviews are powerful things. In the age of digital marketing and shopping, having people say which products and services are good can do a lot to sway the opinion of shoppers still on the fence.
Naturally, businesses put in the work to get reviews from users. But in order to get reviews from users, one first needs to know why users write reviews.
It’s a very straightforward thing to say; people write reviews when they get emotionally moved.
When someone feels they had a particularly bad experience, they’ll write to vent their anger and frustration. If they had a really good experience, meanwhile, they’ll applaud the company, and sent them their well wishes.
Reviews are rooted in an emotional response, they’re also a form of expression and empowerment.
When someone writes a King Kong marketing agency review, they see it as a chance to let their voice be heard, highlight exceptional brands, products, and services, as well as shame bad companies and the like, knowing that they, in their small way, are helping to improve businesses.
Sense of pride
To continue off of the above point, a review can be a way for someone to be recognized and acknowledged by others, which provides them a sense of pride and accomplishment.
Community and simple altruism
On the other end of the scale, people write reviews for that sense of community, as well as to contribute to a good cause.
People know that their reviews can help others; provide them the information needed to make better informed decisions and get the best experiences, and this can motivate them to write.