How Reviews Affect Local Search Engine Results

Over the last few years, customer reviews have become an important part of every business’s marketing strategy. The number of review sites online has grown drastically because customers want their opinions to be heard by others. Reviews are being written and shared on social media platforms to help people with their purchasing decisions.

Online reviews are one of the biggest ranking factors in local search engine results. However, in order to have a chance to rank high in Google local search results, the business must have a regular stream of online reviews coming in with most of them favourable to the business.

After reading a positive online review, a consumer will likely visit the business website, search for more reviews to validate the opinion of the customer, visit the store’s location, contact the business or compare the business with others before making a decision. In order to standout, a business must ensure that its online review profile is ahead of the competitors.

Only 50% of consumers would consider using a business with less than 4 stars. This is not surprising because consumers have more choices today. In order to gain the attention of the remaining 50%, it is important to refresh the business’s online review profile to generate more reviews and stars.

A digital marketing agency knows that it absolutely needs king kong SEO reviews to gain the interest of potential clients. The moment that the digital realized the potential to grow overseas, it started to encourage its clients to leave their feedback so that more and more people will hear about their service.